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Awareness. First phase of the transformation Roadmap where the organization understands that it needs to change.


It is a list of activities / tasks to be accomplished.


It is an activity developed to explore the creative potential of an individual or a group - team creativity - putting it at the service of predetermined objectives. Brainstorming is more than a group dynamic, it is a technique for solving specific problems, for developing new ideas or projects, and for stimulating creative thinking.

Business Agility

Business agility. Refers to rapid, continuous, and systematic evolutionary adaptation. It is business innovation directed at obtaining and maintaining competitive advantage.


Visual map in the format of a chart that contains an established outline with spaces to insert information about the key factors for your company's operation.


It is the capacity required to deliver according to the required performance by service level or cost.

Change Management

Change management, a structural methodology used to ensure that any planned change can be implemented in its smallest detail. It is also used to ensure that its benefits are lasting in organizations.


The daily meeting is a quick 15-minute ceremony held by the agile teams, whose goal is to synchronize the team about the news and impediments that occurred on the last day.

Data-Driven Decision

Data-driven and data-driven decision making.


The second of the Double Diamond model, represents the phase of defining and interpreting the alignment of needs with business goals will be achieved. Filters, selection and discarding of ideas are analyzed and defined.


The fourth of the Double Diamond model, represents the delivery phase, where the resulting product or service is finalized and prepared for launch. In other words, it is where the final concept is made through the final test, signed off, produced and launched.

Design Thinking

Methodology used to offer products and services according to the clients' real needs. It is design beyond the aesthetics of the product or service. In the business world, it has to do with innovation, and aims to improve its services in a simple, agile, and well-planned way.


The third of the Double Diamond model, marks a development period, where design solutions are developed, iterated upon, and tested within the company. The methods used here include creative techniques, such as brainstorming and testing methods.


Short for development, security, and operations, it automates the integration of security into all phases of the software development lifecycle, from design through integration, testing, implementation, and deliveries.


The first of the Double Diamond model, marks the beginning of the project and involves all about discovery and exploration, starting with a main idea or inspiration, with a focus on discovering an understanding of the customers' needs.

Discovery process

It makes it possible to study a product by means of data on its acceptance in the market, how the public would behave in front of that solution, and what it needs to get off the drawing board.


It refers to all the steps in the workflow that have the goal of maturing and validating ideas before applying them in the real world.


The deliverables of a project are the results that are expected at the end of a project.


User story that has not yet been detailed, is too large, or still has too much uncertainty and therefore cannot be turned into a product increment. The epic should be sliced into smaller user stories.

Cross skill team

Multidisciplinary and multifunctional team.


Functionality or feature responsible for grouping together a set of user stories. The functionality expresses a product function, of which contains several functional requirements with their rules.


Formation. This is the initial stage of Tuckman's model, in which members are beginning to interact. It is characterized by a great deal of uncertainty about the purposes of the group, its structure, and its leadership. Members are 'recognizing the terrain' to figure out what behaviors are acceptable. It is at this point that members begin to think of themselves as parts of the group.


It is a set of techniques, tools, or pre-defined concepts used to solve a specific problem. Basically a work structure that works with pre-established functions that adapt to the situation and the organization in question.


It refers to all the steps in the workflow that have the goal of maturing and validating ideas before applying them in the real world.

Human Centered Design (HCD)

It is a design framework for creating products, services, hardware, and software created to meet specific customer and user needs.

Just in Time

Just In Time is a production management system that dictates that everything must be produced, transported, or purchased on time. It can be applied in any organization to reduce inventories and the resulting costs.


Kaizen comes from Japanese, and means "change for the better." Today it implies the idea - indeed, the philosophy of continuous improvement in life in general - be it personal, family, social, and professional.


Leaders of a company who lead their employees through technology, be it through electronic online channels, digital meetings, among others. Main objective is to help companies lead and leverage the competencies of their employees.


It can be defined as a production cycle. It is the time it takes for a product to reach the consumer, from the moment of order, through production, dispatch, and delivery.


A set of techniques and tools that aims to value the human being and improve the performance of an organization to increase its competitiveness and reduce waste, that is, to perform only those activities that add value.

Lean Portfolio Management

Describes how leaders apply lean principles to connect strategy with execution.

Lean UX

A methodology for design processes that prioritizes agility, but with less emphasis on deliverables and more focus on the actual experience of what is being designed for the end customer. With it, the design, development, and programming teams speak the same language.

MPV (Minimum Viable Product)

It is the version of your product that makes it possible to perform the Build, Measure, and Learn cycle with the least effort and shortest development time possible. In other words, it is to validate or invalidate a solution hypothesis for a business problem as quickly as possible.


Build the simplest and leanest version of a product, using as few resources as possible to deliver the main value proposition. This way you can validate the product before its launch.

Norming (Normatização / Normation)

The third phase of Tuckman's model, where there begins to be cohesion in the group's behavior, making the members closer to each other.

Norming (Normatização / Normation)

[Continuation] A sense of identity emerges and members begin to act as a coordinated unit. By the end of this stage the group structure becomes more solid, such that the group assimilates a set of expectations that define what should be the most appropriate behavior for the group;

NPS (Net Promoter Score)

It is a performance indicator (KPI) used to measure the loyalty and satisfaction level of a company's customers. In addition, NPS is able to show the financial growth of the business for the coming years.


(Objectives and Key Results) is a management methodology used by many Silicon Valley companies, an agile model used to define goals, align objectives, and measure strategic results, as being 'I will' (objective) 'measured by' (set of key results). In OKRs we have two main components: Objectives(O): concise statement of the company's desired direction and Key Results(KR): targets with a direct impact on achieving the objective.


Performance. Fourth stage of Tuckman's model. It is the stage in which the group structure is functional and accepted, it occurs after the establishment of hierarchy - storm stage - and norms - normatization. At this stage, the group is cohesive and its energy is analyzed in the tasks to be performed. In permanent work groups, this can be considered the last stage of formation, and the performance stage will continue to occur continuously. In temporary groups, there will still be the interruption stage.


It is an event in Scrum that starts the sprint. The purpose of sprint planning is to define what can be delivered in the sprint and how this work will be accomplished. Sprint planning is done in collaboration with the entire Scrum Team.

Product Life Cycle

Product life cycle management, a broader management approach.

Product Owner (PO)

The person who represents the interests of all stakeholders, defines the product features and prioritizes the items in the Product Backlog.


Refinement is about creating a shared understanding of what the Product will do, won't do, and what it will take to create it. In this ceremony the act of detailing, understanding more deeply, adding features, estimating, prioritizing, and keeping the product backlog up to date is performed.


A written statement that will be distributed to the most diverse communication channels. It communicates about something, such as a launch, an event, a promotion, a news item, or any other news. Its main role is to communicate to the vehicles about something they may consider relevant.


At the end of each Sprint, the team meets to talk about the process. Every Sprint the team should be a little more efficient than the last one. The only way to do this is by understanding where the weaknesses in the process are and implementing strategies to overcome them.


The Review is done at the end of each Sprint, in this ceremony the team demonstrates everything that has been developed to people outside the team. At the end of each Sprint, a working software increment must be delivered, i.e., something that the Scrum Team has developed, tested, and is ready to be put into Production.


A kind of map, a powerful visual and descriptive tool that will point to what the product or project will look like at each period of its evolution.

Service Design

It is the activity of planning and organizing the people, infrastructure, communication, and material components of a service in order to improve its quality and the interaction between the service provider and consumers.




Period in which predefined activities must be accomplished. A Sprint can be defined as each phase of a project, stipulated in a defined time frame of 1 to 4 weeks.

Stable teams

Team model where customers can quickly add capacity and include new competencies in their teams, without having to go through the cycle of selection, hiring, training, and management.


Storm / attrition. Second phase of Tuckman's model, characterized by the occurrence of several conflicts in the group. The individuals already recognize the existence of the group, but show resistance in relation to the limits of individuality. There is also conflict regarding the definition of who will lead the group. It is during the storm that the members measure forces, establishing a sort of hierarchy of relationships within the group. After this stage is over, this hierarchy will be relatively clear to the group members.


Ability to convey content through elaborate plot and engaging narrative, using words and audiovisual aids.

Systems Thinking

Systems Thinking is a holistic view of the process as a whole to understand how the parts fit together, rather than looking at the separate parts. In other words, it is examinations of the situation from perspectives beyond its points of contact.

A/B Test

It aims to compare variables to define which one generates better results. This test allows the organization to run two tests with only one different variable to improve its strategy.


The number of cards in a kanban board delivered in a given time period. As it matures, the tendency is that a kanban team will create cards of increasingly closer size.


Workflow steps that are intended to mature and validate ideas before applying them in the real world.

UX (User Experience)

These are strategies that aim to deliver better experiences to users of services, digital and physical products. In other words, it is everything that involves the way any user interacts with the world around him.

VDC (Value Delivery Cicle)

Value Delivery Cycle - Framework / Guide created by the Agile League, to direct and enable companies in Business Agility.

VSM (Value Stream Mapping)

Value stream mapping, delivers a great way to visualize the functioning of the production line and business operation.